Our Work

Woodland Mills

Workwolf

Kane

IP Group

House of Marley

Keds

Unofficial

Brands can't afford to stand still.

We use the power of imagination and innovation to advance brands at the speed of culture.

We harness the unexpected. We embrace the unconventional.

We are Unofficial.

Don't follow the rules.
Reinvent the rules.

We believe powerful brands realize the business and cultural goals of a company, while delivering value to the marketplace. A successful brand provides the company with a beacon, fully focused on knowing and growing the target audience. We achieve this through two core beliefs.

We believe in the power of beautility.

Our goal with every brand is to create Beautility. The fusion of beauty and utility, the ideal balance of resonance and relevance. We harness the power of words and images to express the brand's identity, voice and character. And we apply proven metrics to ensure the brand has a focused purpose and laser-sharp goals.

We believe in creating joyalists.

An audience that has positive associations with your brand will have lasting loyalty. We call them Joyalists. By creating Beautility that connects to a community of Joyalists, we ensure your brand has a clear purpose, keeping you ahead of the pace of change and and helping future-proof your company.

Ready to Connect?

Let's make it unofficial.

Unofficial Worldwide


35 Golden Avenue
Toronto, ON
Canada M6R 2J5

Boston, MA